It seems the next competitive battleground lies in experiences. The experience has become the relevant unique selling point that is decisive for the success of a company. Today’s most important companies are Experience Companies. Brands such as Apple, Amazon or Tesla have the highest revenues, strong customer loyalty and prevail in the war for talent because they are at the heart of major value-adding ecosystems. In order to thrive in the Experience Economy, businesses, regardless of their size, must first embrace digital transformation. But while digital transformation is an important agenda for small and medium-sized enterprises (SMEs), significant challenges still remain across Southeast Asia. According to an Ernst & Young (EY) report, across ASEAN, digitalization programs remain largely unaligned with the broader enterprise strategy. The top three challenges regional SMEs face are a lack of access to digital talent, pressure to focus on the short-term benefits of digitalization, and digital risks. To talk us through it is Dieter Weisshaar, CEO of Easy Software, a leading company in open source business software.

<p>It seems the next competitive battleground lies in experiences. The experience has become the relevant unique selling point that is decisive for the success of a company. Today&rsquo;s most important companies are Experience Companies. Brands such as Apple, Amazon or Tesla have the highest revenues, strong customer loyalty and prevail in the war for talent because they are at the heart of major value-adding ecosystems. In order to thrive in the Experience Economy, businesses, regardless of their size, must first embrace digital transformation. But while digital transformation is an important agenda for small and medium-sized enterprises (SMEs), significant challenges still remain across Southeast Asia. According to an Ernst &amp; Young (EY) report, across ASEAN, digitalization programs remain largely unaligned with the broader enterprise strategy. The top three challenges regional SMEs face are a lack of access to digital talent, pressure to focus on the short-term benefits of digitalization, and digital risks. To talk us through it is Dieter Weisshaar, CEO of Easy Software, a leading company in open source business software.</p>

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