In 2020, it was found that the number of active social media users in Singapore rose by 4 percent to nearly 5 million. In fact, there was an 8 percent increase in social ad media spend during 2020, compared with a 4 percent increase in digital ad spend across the board. Sumit Sharma, Product Marketing Lead, Apps and Services, Facebook Asia Pacific shares how a social media giant like Facebook is keeping up with the fast paced changes in the social media industry and some key questions brands/creators should ask themselves while creating video content. 

<p>In 2020, it was found that the number of active social media users in Singapore rose by 4 percent to nearly 5 million. In fact, there was an 8 percent increase in social ad media spend during 2020, compared with a 4 percent increase in digital ad spend across the board. <strong>Sumit Sharma, Product Marketing Lead, Apps and Services, Facebook Asia Pacific&nbsp;</strong>shares how a social media giant like Facebook is keeping up with the fast paced changes in the social media industry and some key questions brands/creators should ask themselves while creating video content.&nbsp;</p>

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