Deliveroo is working with restaurants to create additional ‘virtual restaurants’. These virtual brands appear on Deliveroo with a new identity and menu offering, and Deliveroo collaborates closely with its restaurant partners to streamline and market test menus. Virtual brands allow restaurant partners to reach out to audiences who might have never heard of them before with new concepts. We chat with General Manager of Deliveroo Singapore Siddarth Shanker and Gigi Tsakiris, Co-Founder of VIOS, which has seen a revenue increase of 1,200% driven by the launch of two virtual brands which specialise in different types of Greek cuisine.

<p>Deliveroo is working with restaurants to create additional &lsquo;virtual restaurants&rsquo;. These virtual brands appear on Deliveroo with a new identity and menu offering, and Deliveroo collaborates closely with its restaurant partners to streamline and market test menus. Virtual brands allow restaurant partners to reach out to audiences who might have never heard of them before with new concepts. We chat with General Manager of Deliveroo Singapore Siddarth Shanker and Gigi Tsakiris, Co-Founder of VIOS, which has seen a revenue increase of 1,200% driven by the launch of two virtual brands which specialise in different types of Greek cuisine.</p>

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