In a research published by LivePerson in their inaugural Customer Conversation Report, it was found that app use for consumer and brand conversations in Asia-Pacific has increased due to the Covid-19 pandemic. Wee Tee Lim, APAC Regional Manager, LivePerson shares why brands are moving to messaging apps to connect to their customers and what will happen to traditional call centres.

<p>In a research published by LivePerson in their inaugural Customer Conversation Report, it was found that app use for consumer and brand conversations in Asia-Pacific has increased due to the Covid-19 pandemic. <strong>Wee Tee Lim, APAC Regional Manager, LivePerson&nbsp;</strong>shares why brands are moving to messaging apps to connect to their customers and what will happen to traditional call centres.</p>

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