Regions across Asia are going through a period of economic uncertainty as a result of geopolitical disturbances such as the Hong Kong protests, US-China trade wars, as well as the differences between Japan and South Korea. Not surprisingly, the consequences are being felt by various industries and businesses, including the travel industry. So, how important is it for travel brands and tourism authorities to have robust, data-driven business strategies to maintain performance? ADARA's Vice President of Tourism in Asia-Pacific, Matthew Zatto, shares more.

<p>Regions across Asia are going through a period of economic uncertainty as a result of geopolitical disturbances such as the Hong Kong protests, US-China trade wars, as well as the differences between Japan and South Korea. Not surprisingly, the consequences are being felt by various industries and businesses, including the travel industry. So, how important is it for travel brands and tourism authorities to have robust, data-driven business strategies to maintain performance? ADARA's Vice President of Tourism in Asia-Pacific, Matthew Zatto, shares more.</p>

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