Mobile ad fraud - when scammers use programs or bots to generate fake clicks, stealing from advertising budgets is a $650m problem in the Asia Pacific region. Beverly Chen, APAC Marketing Director at AppsFlyer, shares more her latest research and what it means for businesses.

<p>Mobile ad fraud - when scammers use programs or bots to generate fake clicks, stealing from advertising budgets is a $650m problem in the Asia Pacific region. <strong>Beverly Chen, APAC Marketing Director at AppsFlyer, </strong>shares more her latest research and what it means for businesses.</p>

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