Within the first few hours of Singapore’s Singles’ Day sale, Fave recorded a six-fold jump in sales. For the second time after last year’s positive growth, Fave has seen strong demand across the board with Beauty & Wellness and F&B deals contributing to more than 70% of total sales. Howie Lim speaks to co-founder and CEO, Joel Neoh, to find out how important 11.11 is for online retail and what it takes to pull off such a huge event.

<p>Within the first few hours of Singapore&rsquo;s Singles&rsquo; Day sale, Fave recorded a six-fold jump in sales. For the second time after last year&rsquo;s positive growth, Fave has seen strong demand across the board with Beauty &amp; Wellness and F&amp;B deals contributing to more than 70% of total sales. Howie Lim speaks to co-founder and CEO, Joel Neoh, to find out how important 11.11 is for online retail and what it takes to pull off such a huge event.</p>

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