Research from Forter, a leader in e-commerce fraud prevention, found that retailers stand to lose up to 75 times more revenue to false declines than they do to fraud.
Described as New User Missed Opportunity (NUMO), this swell of new online shoppers has led to a corresponding increase in new shoppers being falsely declined.
In Mind Your Business, Howie Lim speaks to Monica Acree, VP of Sales, APAC, Forter on how NUMO could be costing e-tailers millions in lost opportunities.