Wipro Consumer Care has set aside 28 million US dollars for its venture fund, and would invest in three to four start-ups a year in consumer brands space in both Southeast Asia and India. The launch of the fund is Wipro’s first step to reach consumers through innovative approaches.It aims to marry start-ups’ nimble and innovative mindset, with Wipro’s deep industry knowledge and expertise, and leverage each of their strengths for growth. Deepak Chandran, Chief Financial Officer of Wipro Consumer Care and the venture fund joins us to tell us more.

<p>Wipro Consumer Care has set aside 28 million US dollars for its venture fund, and would invest in three to four start-ups a year in consumer brands space in both Southeast Asia and India. The launch of the fund is Wipro&rsquo;s first step to reach consumers through innovative approaches.It aims to marry start-ups&rsquo; nimble and innovative mindset, with Wipro&rsquo;s deep industry knowledge and expertise, and leverage each of their strengths for growth. Deepak Chandran, Chief Financial Officer of Wipro Consumer Care and the venture fund joins us to tell us more.</p>

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