Instagram is testing whether or not it should let your followers see how many likes your post gets, in a bid to dial back some users’ unhealthy obsession with likes. But what does it mean for social media marketing, and how then can companies gauge traction and popularity? Assistant Professor Daniel He from the NUS Business School, shares his insights.

<p>Instagram is testing whether or not it should let your followers see how many likes your post gets, in a bid to dial back some users&rsquo; unhealthy obsession with likes. But what does it mean for social media marketing, and how then can companies gauge traction and popularity? Assistant Professor Daniel He from the NUS Business School, shares his insights.</p>

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