A recent survey showed that a third of all SEA companies feel that an overwhelming volume of data, and the inability to integrate data are two of their top marketing challenges. And nearly six in ten organisations find that existing marketing platforms fall short of delivering multi-channel campaign orchestration. Redickaa Subrammaniam, Co-founder and CEO of Interakt Digital Group and Resulticks talks us through the implications of the findings.

<p>A recent survey showed that a third of all SEA companies feel that an overwhelming volume of data, and the inability to integrate data are two of their top marketing challenges. And nearly six in ten organisations find that existing marketing platforms fall short of delivering multi-channel campaign orchestration. Redickaa Subrammaniam, Co-founder and CEO of Interakt Digital Group and Resulticks talks us through the implications of the findings.</p>

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