Though socially conscious investors have heaped pressure on retailers regarding ethically sourced cotton and alleged human rights abuses in China's Xinjiang region, brands like H&M and Nike have begun to face boycotts in China from consumers accusing them of spreading lies regarding Xinjiang. Nirgunan Tiruchelvam, Head of Consumer Sector Equity Research at Tellimer, spoke to us on Prime Time about the difficult predicament facing retailers regarding ethical concerns, and how to approach the growing power of the Chinese consumer.

<p>Though socially conscious investors have heaped pressure on retailers regarding ethically sourced cotton and alleged human rights abuses in China's Xinjiang region, brands like H&amp;M and Nike have begun to face boycotts in China from consumers accusing them of spreading lies regarding Xinjiang. Nirgunan Tiruchelvam, Head of Consumer Sector Equity Research at Tellimer, spoke to us on Prime Time about the difficult predicament facing retailers regarding ethical concerns, and how to approach the growing power of the Chinese consumer.</p>

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