US retail game store GameStop has been struggling for the past four years, and is expected to lose money this year and next. But that hasn’t stopped ‘average joe’ investors piling into the niche stock, sending its shares up 1744% so far this year! The big question is why and what lessons can be learnt from this? Jeffrey Halley, Senior Market Analyst, Asia Pacific at OANDA gives his analysis on GameStop's meteoric rise. 

US retail game store GameStop has been struggling for the past four years, and is expected to lose money this year and next. But that hasn&rsquo;t stopped &lsquo;average joe&rsquo; investors piling into the niche stock, sending its shares up 1744% so far this year! The big question is why and what lessons can be learnt from this? Jeffrey Halley, Senior Market Analyst, Asia Pacific at OANDA&nbsp;gives his analysis on GameStop's meteoric rise.&nbsp;

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