Universal Music recently made its debut in the stock market, making it Europe’s largest listing of the year so far. UMG shares soared at around 25 euros per share following its debut, approximately 36% above the reference price of 18.5 euros per share. Eddino Abdul Hadi, Music Correspondent, Straits Times shares how Universal managed to attract such massive talent over the other labels and where they are likely to take its music streaming business into the future.