The term “search” often leads people to think of Google, while “AI” has people talking about how it will be used to solve issues that humans are not able to. But what if the two terms are used together? Cognitive search is a new generation of search engine functionality that employs AI and machine learning and Vivek Sriram, Chief Marketing Officer at Lucidworks, the leader in AI-powered search and discovery talks us through what this can mean for you the consumer or you the business.

<p>The term &ldquo;search&rdquo; often leads people to think of Google, while &ldquo;AI&rdquo; has people talking about how it will be used to solve issues that humans are not able to. But what if the two terms are used together? Cognitive search is a new generation of search engine functionality that employs AI and machine learning and Vivek Sriram, Chief Marketing Officer at Lucidworks, the leader in AI-powered search and discovery talks us through what this can mean for you the consumer or you the business.</p>

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