Due to Covid-19, most brick and mortar businesses had to take the drastic step and pivot and turn to online platforms to keep their businesses running. And all this can be rather overwhelming, even if a business has been running an ecommerce site for years, it can still be hard to stay ahead of the competition. Lynn Goh, Senior Lead Strategist, Impossible Marketing shares more about the challenges with online retail marketing and what kind of strategies can be implemented to make the strategy work.