With evolving consumer habits since emergency measures for Covid-19 were introduced in March this year, the majority of brands have taken a step back in the crisis period for fear of appearing tone-deaf. Find out what those consumer behavioural changes have been and how your brand can better reach out to consumers with Mr Matthew Crabbe, director of trends at Mintel Asia Pacific. He speaks to Howie Lim in Mind Your Business.

<p>With evolving consumer habits since emergency measures for Covid-19 were introduced in March this year, the majority of brands have taken a step back in the crisis period for fear of appearing tone-deaf. Find out what those consumer behavioural changes have been and how your brand can better reach out to consumers with Mr Matthew Crabbe, director of trends at Mintel Asia Pacific. He speaks to Howie Lim in Mind Your Business.</p>

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