A podcast can be a great marketing tool when done right, with a defined purpose and alignment with the business’s core values. But that doesn’t mean it will get you where you want to go, there are so many things to consider if you want in on the podcasting action. Wayne Cheong, Founder, PodFest Asia shares how a business or brand can use podcasts as a marketing tool the right way and how brands can approach content creation strategically. 

<p>A podcast can be a great marketing tool when done right, with a defined purpose and alignment with the business&rsquo;s core values.&nbsp;But that doesn&rsquo;t mean it will get you where you want to go, there are so many things to consider if you want in on the podcasting action.&nbsp;<strong>Wayne Cheong, Founder, PodFest Asia&nbsp;</strong>shares how a business or brand can use podcasts as a marketing tool the right way and how brands can approach content creation strategically.&nbsp;</p>

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