Can a brand or company ever recover from a marketing campaign or publicity stunt that has gone wrong? Tina Chopra, Founder & Director, Script Consultants, shares why some marketing campaigns fail and how companies can recover from those situations. She also discusses the implications and key takeaways from the Speech Academy Asia incident that took place recently.

ST: The Big Story, 25 Oct
04:56

The middle of earnings season in the US, Turkish Lira & Shibu Inu
20:30

Market View Minute with Michelle: Korean Entertainment
02:47