With whole workforces operating from home what do companies need to understand of customer journeys and moving  from consideration to purchase? And is live streaming the new “must-have” in a marketers toolbox? J C Sum, walks us through the pages of his new book in conversation with Michelle Martin.

<p>With whole workforces operating from home what do companies need to understand of customer journeys and moving &nbsp;from consideration to purchase? And is live streaming the new &ldquo;must-have&rdquo; in a marketers toolbox? J C Sum, walks us through the pages of his new book in conversation with Michelle Martin.</p>