After taking a leap of faith in 2012, Alicia Pan, together with her husband, began Yoga Movement (YM) with their first studio, created to make the yoga scene in Singapore more accessible. This “no-fuss, no-frills” experience struck a chord with local yogis, and YM soon found itself growing rapidly. Alicia Pan, Co-Founder, Yoga Movement shares Yoga Movement's growth over the years to become Singapore's leading yoga studio and how they are leveraging on Xero to democratize data across the organization, better understand customers, and derive actionable business insights.