Kristi Piehl joins host Adam West on the iHeartMedia podcast CEOs You Should Know for a candid conversation about her journey from award‑winning journalist to successful entrepreneur. In this episode, Kristi shares how her background in television news shaped her understanding of storytelling, credibility, and media strategy—skills she later used to launch and grow her PR firm, Media Minefield. Adam and Kristi dive into the transition from newsroom to business ownership, discussing the lessons she learned along the way and how firsthand media experience gives her clients a competitive edge. They also explore real-world stories, crisis communication, and why understanding how journalists think is critical for today’s leaders. The episode offers practical insights for entrepreneurs, communications professionals, and anyone interested in how powerful storytelling drives business success.