There was so much valuable insight that we learned from our recent trip to Social Media Marketing World in San Diego that we created three episodes to share our very best highlights with you!

This is episode three in that series and we recorded it once we had arrived back in Australia. By this time our learnings had really distilled and there were a few more that we thought you might like to know about.

These were:

> How to use YouTube as a social media marketing tool (it's so different from using the other social media channels)

> How important it is to include social media 'Groups' & 'Stories' in your marketing strategy

> How to let your customers tell your stories for you

> How to create excellent social media marketing in your local area

There was so much information and insight that we gained from this conference. Plus we got to hang out together and debrief on our learnings each day over a few cocktails. #winning 

So that wraps up our learnings from Social Media Marketing World. We hope you enjoyed our shared learnings!