If you have been listening to our recent podcasts that discuss Jane's first-ever book; How To Do Marketing - A Comprehensive Guide for Small Business, and wondering what the book is all about or even whether the book is for you, then listen up to this episode of Miss Bossy Boots!

You will also find this episode valuable if you are somewhat curious about how the dark art of marketing actually works. 

Stacey shares some of her personal key take-aways from the book such as:

> Marketing will not do all the heavy lifting. While effective marketing can encourage people to consider you and hopefully come and buy from you, delivering your customers an awesome experience is integral to optimising your marketing investment.

> The power of word-of-mouth. The detrimental effects of disappointing your customers and how you can combat and prevent negative online comments. 

>  What role a 'centre of influence' plays in your marketing eco-system. What is a centre of influence and how powerful building relationships with centre of influences can be to driving customers in your direction.

Jane also talks about the importance of setting goals to drive your marketing activity so that you can determine if you have achieved a successful outcome.

#allthemarketingtips