Sometimes it makes sense to read a book twice if you gained a great deal of information and stimulation from it on the first read. This is exactly what happened to me this past week when I was introduced to a book by Alan Weiss and Lisa lighter, titled masterful marketing, the title caught my attention, and I was immediately prepared to purchase a copy when I double checked my library and saw them in fact, I had already bought this book and read it from cover to cover.

In today's episode I'm going to share just a few underlined passages that caught my at in hope that it it will stimulate your thinking and help with your marketing creativity moving forward.

The today's overlying message is clear: When you enjoy and benefit from reading a good book, read it again.

Sometimes it makes sense to read a book twice if you gained a great deal of information and stimulation from it on the first read. This is exactly what happened to me this past week when I was introduced to a book by Alan Weiss and Lisa lighter, titled masterful marketing, the title caught my attention, and I was immediately prepared to purchase a copy when I double checked my library and saw them in fact, I had already bought this book and read it from cover to cover.
In today's episode I'm going to share just a few underlined passages that caught my at in hope that it it will stimulate your thinking and help with your marketing creativity moving forward.
The today's overlying message is clear: When you enjoy and benefit from reading a good book, read it again.

Mike'd Up Marchev is your five minute practical business coaching podcast.  Get in and out quickly with an actionable snippet of common sense business advice for your travel agency. 

Mike'd Up Marchev is your five minute practical business coaching podcast. &nbsp;Get in and out quickly with an actionable snippet of common sense business advice for your travel agency.&nbsp;

Inspirations and Motivations For The Busy Travel Professional

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