After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff... recommended by famed actress Helen Mirren.

Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.

Side Bar:  What non-fiction book are YOU currently reading to stimulate YOUR forward motion?

After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff... recommended by famed actress Helen Mirren.
Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.
Side Bar:  What non-fiction book are YOU currently reading to stimulate YOUR forward motion?

Mike'd Up Marchev is your five minute practical business coaching podcast.  Get in and out quickly with an actionable snippet of common sense business advice for your travel agency. 

Mike'd Up Marchev is your five minute practical business coaching podcast. &nbsp;Get in and out quickly with an actionable snippet of common sense business advice for your travel agency.&nbsp;

Inspirations and Motivations For The Busy Travel Professional

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