Mike closes The Restaurant Show with a special hour focused on advertising, restaurant marketing and how businesses reach customers in 2026. He talks with longtime Colorado advertising executive Pocky Marranzino of Karsh Hagan Madden about decades of work with major brands, tourism campaigns, the Colorado Lottery and restaurant clients, while tracing the shift from newspapers, radio and television to social media, search, digital advertising and AI. The conversation turns practical for independent restaurants, covering Google Business profiles, consistent social media content, customer loyalty, online reviews, email marketing and the importance of giving diners a reason to act. Mike and Pocky also discuss restaurant value, personal service and why successful operators still need to market their businesses every single day. The hour wraps with a look at how technology has changed advertising without eliminating the need for creativity, relationships and a strong connection with customers.