Refilwe speaks to Vivienne Joseph Group Head of Beauty at Woolworths

The global cosmetic products market was valued at USD 532.43 billion in 2017. In purely economic/financial terms, the beauty industry rivals or exceeds consumer products that tend to get taken far more ‘seriously’. Growth is nothing new, but the past decade or so has seen a major shift in the industry all over the world. It’s not just about buying blush over the department store counter any more.