Those in agriculture have faced a peculiar scenario as the industry’s marketers have had to deal with decades of fads, trends, and misinformation that they aren’t always prepared for. Steve Lerch is a former Google employee and marketing consultant based out of Washington, D.C. Lerch is convinced that farming can do better in a crowded marketplace and control the message in a more proactive manner than done prior.

Those in agriculture have faced a peculiar scenario as the industry&rsquo;s marketers have had to deal with decades of fads, trends, and misinformation that they aren&rsquo;t always prepared for. Steve Lerch is a former Google employee and marketing consultant based out of Washington, D.C. Lerch is convinced that farming can do better in a crowded marketplace and control the message in a more proactive manner than done prior.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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