The Madison area is home to the Agrograph headquarters -- a global agri-finance startup focused on improving ag lending, crop insurance and more for industries that support farmers. Using satellite imagery and Artificial Intelligence, it can deliver precise, field-level data to help companies anticipate trends and manage risk.

For example, the satellite image looks at the reflectance back of the leaf area in a field, which identifies the type of crop. The signal of the leaf over the growing season predicts the yield. They look at historical production and in-season crops, explains cofounder and CEO Jim O'Brien.

The Madison area is home to the Agrograph headquarters -- a global agri-finance startup focused on improving ag lending, crop insurance and more for industries that support farmers. Using satellite imagery and Artificial Intelligence, it can deliver precise, field-level data to help companies anticipate trends and manage risk.
For example, the satellite image looks at the reflectance back of the leaf area in a field, which identifies the type of crop. The signal of the leaf over the growing season predicts the yield. They look at historical production and in-season crops, explains cofounder and CEO Jim O'Brien.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

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Daily audio and podcasts from the Mid-West Farm Report Madison!

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