A team of students at UW-River Falls have pulled together a winning dairy combination that not only provides great nutrition and taste, but also a calming effect for those enjoying it!

RootCurd at first blush might not seem yummy, but students that have been developing the product says it's definitely impressed judges with its textures and taste!  Now UW-River Falls' RootCurd is one of the top winners in the national Dairy Management Incorporated (DMI) New Product Competition (formerly also known as the National Dairy Council New Product Competition).

This competition is an opportunity for students to develop new products in line with current industry and consumer insights to uncover innovative dairy base products for calming:
• With a heightened emphasis on mental and emotional well being, consumers are looking for products that calm.
• There is high consumer interest and projected growth associated with products that calm, and that interest is further increased with Gen Z.

All this innovation assisted with dairy checkoff dollars.  Find out more about how Wisconsin dairy checkoff dollars are making consumers smile during National Dairy Month!

A team of students at UW-River Falls have pulled together a winning dairy combination that not only provides great nutrition and taste, but also a calming effect for those enjoying it!
RootCurd at first blush might not seem yummy, but students that have been developing the product says it's definitely impressed judges with its textures and taste!  Now UW-River Falls' RootCurd is one of the top winners in the national Dairy Management Incorporated (DMI) New Product Competition (formerly also known as the National Dairy Council New Product Competition). This competition is an opportunity for students to develop new products in line with current industry and consumer insights to uncover innovative dairy base products for calming: • With a heightened emphasis on mental and emotional well being, consumers are looking for products that calm. • There is high consumer interest and projected growth associated with products that calm, and that interest is further increased with Gen Z.
All this innovation assisted with dairy checkoff dollars.  Find out more about how <a href="https://www.wisconsindairy.org/">Wisconsin dairy checkoff dollars </a>are making consumers smile during National Dairy Month!

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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