Chelsea Weadge explains how Organic Valley balances seasonal milk fluctuations caused by cows moving off pasture during the winter months. Unlike the conventional market, the cooperative doesn't compete on volume. It maintains its premium pricing by focusing on consumer values. Looking ahead to 2026, the brand is leveraging new grants to modernize its Wisconsin processing plant with a focus on sustainable packaging and high-protein product innovations.

Chelsea Weadge explains how Organic Valley balances seasonal milk fluctuations caused by cows moving off pasture during the winter months. Unlike the conventional market, the cooperative doesn't compete on volume. It maintains its premium pricing by focusing on consumer values. Looking ahead to 2026, the brand is leveraging new grants to modernize its Wisconsin processing plant with a focus on sustainable packaging and high-protein product innovations.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

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Daily audio and podcasts from the Mid-West Farm Report Madison!

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