GoodSport Nutrition Founder & CEO Michelle McBride conceived the concept after being frustrated with the sports drink category options. 

“I didn’t want my son drinking sports drinks filled with artificial ingredients that were being offered to him at his baseball games,” she said. “I gave him chocolate milk as a healthier alternative after his workouts and it provided the inspiration to look at milk as a source of hydration during physical activity.”

 

GoodSport Nutrition Founder &amp; CEO Michelle McBride conceived the concept after being frustrated with the sports drink category options.&nbsp;
&ldquo;I didn&rsquo;t want my son drinking sports drinks filled with artificial ingredients that were being offered to him at his baseball games,&rdquo; she said. &ldquo;I gave him chocolate milk as a healthier alternative after his workouts and it provided the inspiration to look at milk as a source of hydration during physical activity.&rdquo;
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Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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