"Love is in the air. You know what that means—it's time to dust off those cheesy pickup lines and get ready for Valentine's Day as it approaches faster than cupid's arrow ! But before you panic-buy a giant teddy bear or a heart-shaped box of chocolates, let's take a moment to appreciate the unsung heroes of this romantic holiday: florists.

Have you ever wondered how florists prepare for the surge of orders and the details behind crafting those stunning arrangements that capture the essence of love? Well Nichole Campbell, owner of Petal Pusher Floral Studio and Wisconsin and Upper Michigan Florists Association president, says they actually began prepping all the way back in December. She shares more about how she gears up for the valentines day rush and other trends throughout the year.

While roses remain a favorite, other flowers are also in high demand during this romantic season. Tulips, in particular, have gained popularity, especially in regions where winter seems endless.

"We make thousands of deliveries and go through thousands of stems of flowers on Valentine's Day alone," says Campbell. "It's a monumental task, but one that we're well-prepared for."

"Love is in the air. You know what that means—it's time to dust off those cheesy pickup lines and get ready for Valentine's Day as it approaches faster than cupid's arrow ! But before you panic-buy a giant teddy bear or a heart-shaped box of chocolates, let's take a moment to appreciate the unsung heroes of this romantic holiday: florists.
Have you ever wondered how florists prepare for the surge of orders and the details behind crafting those stunning arrangements that capture the essence of love? Well Nichole Campbell, owner of Petal Pusher Floral Studio and Wisconsin and Upper Michigan Florists Association president, says they actually began prepping all the way back in December. She shares more about how she gears up for the valentines day rush and other trends throughout the year.
While roses remain a favorite, other flowers are also in high demand during this romantic season. Tulips, in particular, have gained popularity, especially in regions where winter seems endless.
"We make thousands of deliveries and go through thousands of stems of flowers on Valentine's Day alone," says Campbell. "It's a monumental task, but one that we're well-prepared for."

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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