Wisconsin beef producers check-off dollars are at work with some fun and important activities.

Wisconsin has a new way to celebrate one of its most iconic dining traditions. The Wisconsin Beef Council, in partnership with Gather Wisconsin, has launched the Prime Rib Trail — a statewide guide to supper clubs and restaurants serving this timeless cut of beef. 

The trail highlights favorites across the state, from Northwoods classics to hidden gems in small towns, and was built with input from beef lovers who shared their go-to Prime Rib spots earlier this year.

Wisconsin is also welcoming a group of visitors from Central America to investigate all facets of the states beef production.  Funded in part by a grant through the WI Ag Export Council, the group will tour beef producers farms, beef harvesting and processing facilities, as well as food distribution partners during the adventure in northeast Wisconsin.

All of these activities are made through the beef check-off program.  Vaassen also explains the budget process just completed by the 22 member WBC board to give financial guidance for 2026.

Tammy Vaassen, executive director of the Wisconsin Beef Council joins Pam Jahnke for the update.

Wisconsin beef producers check-off dollars are at work with some fun and important activities.
Wisconsin has a new way to celebrate one of its most iconic dining traditions. The Wisconsin Beef Council, in partnership with Gather Wisconsin, has launched the <a href="https://www.beeftips.com/resources/prime-rib-trail">Prime Rib Trail</a> &mdash; a statewide guide to supper clubs and restaurants serving this timeless cut of beef. The trail highlights favorites across the state, from Northwoods classics to hidden gems in small towns, and was built with input from beef lovers who shared their go-to Prime Rib spots earlier this year.
Wisconsin is also welcoming a group of visitors from Central America to investigate all facets of the states beef production.&nbsp; Funded in part by a grant through the WI Ag Export Council, the group will tour beef producers farms, beef harvesting and processing facilities, as well as food distribution partners during the adventure in northeast Wisconsin.
All of these activities are made through the beef check-off program.&nbsp; Vaassen also explains the budget process just completed by the 22 member <a href="https://www.beeftips.com/about-us/board-of-directors">WBC board</a> to give financial guidance for 2026.
Tammy Vaassen, executive director of the Wisconsin Beef Council joins Pam Jahnke for the update.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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