Today 72% of American households DO NOT have kids! That's a huge change in demographics that makes major waves in things like school systems and dairy consumption.
Jen Walsh, Vice President of Insights and Strategy for Dairy Farmers of Wisconsin
talks about the challenges of looking past "the way it used to be" and getting a laser focus on what today's consumers really are looking for. Is that smaller packages because of smaller households? Is that different cheeses that Wisconsin needs to be developing? All these questions and challenges are being addressed thanks to the financial contributions from Wisconsin's dairy farm families.