What started as a social worker’s curiosity and a medicinal gift sent home to a grandmother in Taiwan blossomed into a global agricultural powerhouse. Stephanie Hoff visits with Will Hsu, president of Hsu’s Ginseng Enterprises, to uncover the incredible journey of the Hsu family.

From his father’s "leap of faith" in 1974 to Will’s own transition from the corporate world back to the family soil in Wausau, explore the grit required to farm the world’s most demanding root. Will pulls back the curtain on the "whiplash" of global markets, the devastating Mother’s Day storm that nearly ended it all, and why Wisconsin remains the "Napa Valley" of ginseng.

What started as a social worker&rsquo;s curiosity and a medicinal gift sent home to a grandmother in Taiwan blossomed into a global agricultural powerhouse. Stephanie Hoff visits with Will Hsu, president of Hsu&rsquo;s Ginseng Enterprises, to uncover the incredible journey of the Hsu family.
From his father&rsquo;s "leap of faith" in 1974 to Will&rsquo;s own transition from the corporate world back to the family soil in Wausau, explore the grit required to farm the world&rsquo;s most demanding root. Will pulls back the curtain on the "whiplash" of global markets, the devastating Mother&rsquo;s Day storm that nearly ended it all, and why Wisconsin remains the "Napa Valley" of ginseng.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!