Cows? Check. Grilled cheese? Check. Ice cream? Yes please! The GEA Farm Technologies ice cream stand is in its 18th year at World Dairy Expo in Madison. Sue Begg is the GEA marketing manager and she leads the planning for the ice cream stand. It takes her six months to prepare for Expo. You'll also see her in the back directing student volunteer scoopers. The money from the stand goes to Dane County ag education.