After a successful spring e-commerce campaign in 2024, the Wisconsin Beef Council invested in a fall tailgating e-commerce effort and recently received the results of that strategy. Ads ran on retailer online stores and popular consumer platforms, including influencer, cooking, and lifestyle sites.  Angie Horkan, Director of Marketing for the Wisconsin Beef Council, tells Pam Jahnke about some of the returns on those investments.

The return on investment was $178.72 attributable beef sales - which are purchases made within 14 days of seeing the ads. In total, there were $920,195.84 spent by those who saw the ads in Wisconsin and purchased beef within 14 days

After a successful spring e-commerce campaign in 2024, the Wisconsin Beef Council invested in a fall tailgating e-commerce effort and recently received the results of that strategy. Ads ran on retailer online stores and popular consumer platforms, including influencer, cooking, and lifestyle sites.&nbsp; Angie Horkan, Director of Marketing for the <a href="https://www.beeftips.com/">Wisconsin Beef Council</a>, tells Pam Jahnke about some of the returns on those investments. The return on investment was $178.72 attributable beef sales - which are purchases made within 14 days of seeing the ads.&nbsp;In total, there were $920,195.84 spent by those who saw the ads in Wisconsin and purchased beef within 14 days

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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