Crisis Preparedness - Brenda Murphy

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Crisis preparedness is an often-overlooked area of farm risk management; however the real risk here is loss of reputation and potentially, loss of market. This time of year is a good time to develop a plan and access the resources available to help you. In the event of a dairy crisis there are 2 critical action items:

  • The Dairy industry must speak with one voice
  • Quick, accurate, effective communication to preserve public confidence in products.

Pam Jahnke visits with Brenda Murphy from Dairy Farmers of Wisconsin about tools, resources, and guidance available to develop your crisis response plan.

This planning and preparation of documents will be a lifeline and provide key stakeholders of the farm with the necessary information. The plan should be specific to your farm with consideration to your workforce, facilities and management practices. In developing a plan, you will delineate who is in charge, including who will replace that person if he/she gets sick, what you are going to do if the situation arises, and how you will communicate with farm personnel and others that support your operation.

Dairy checkoff is committed to helping protect and promote the image of dairy products, farmers and their positive farming practices, and the dairy community by offering training and tools to help dairy farmers tell their story to the public.

Whether you are managing your farm’s Facebook page or talking to the media, we can help you prepare to share your story. Through our new Spokesperson Resources Center you will have key talking points and printable resources designed to help you craft your words, engage your audience and boost your ability to connect with consumers.

Log in to your account in the upper right corner of wisconsindairy.org or visit wisconsindairy.org/Spokesperson-Training to request access. We will be sending a password reset from hello@wisconsindairy.org to all participants to ensure updated contact information.



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