When you’re thinking about what to make for dinner, do you consider cow tongue, liver or kidneys? Probably not- but these cuts are highly sought after in other countries. Dean Meyer, Past chair of the us meat export federation explains how they’re working to create new market opportunities for Wisconsin agriculture.

“At USMEF, we don’t key in one country,” explains Dean Meyer, Past chair of the US Meat Export Federation. “With 19 offices around the world and a presence in 80 countries, we’re flexible. We can swiftly redirect products to alternative markets when necessary due to factors like inflationary issues and currency fluctuations.”

With cattle numbers being low, Meyer says their strategy lies in the diversification of meat products, particularly focusing on underutilized cuts and variety meat.

“By adding value to cuts such as tongues, livers, and kidneys, USMEF opens doors to markets like Japan and Mexico. So we aren't taking away from the US consumer, but instead we're adding value to the cuts that we don't consume here.”

When you’re thinking about what to make for dinner, do you consider cow tongue, liver or kidneys? Probably not- but these cuts are highly sought after in other countries. Dean Meyer, Past chair of the us meat export federation explains how they’re working to create new market opportunities for Wisconsin agriculture.
“At USMEF, we don’t key in one country,” explains Dean Meyer, Past chair of the US Meat Export Federation. “With 19 offices around the world and a presence in 80 countries, we’re flexible. We can swiftly redirect products to alternative markets when necessary due to factors like inflationary issues and currency fluctuations.”
With cattle numbers being low, Meyer says their strategy lies in the diversification of meat products, particularly focusing on underutilized cuts and variety meat.
“By adding value to cuts such as tongues, livers, and kidneys, USMEF opens doors to markets like Japan and Mexico. So we aren't taking away from the US consumer, but instead we're adding value to the cuts that we don't consume here.”

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

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