The craft beer industry faced some headwinds in 2023 due to inflation. While the situation has somewhat stabilized, prices remain higher. The biggest headwinds ahead for 2024 are shifts in consumer habits with many choosing ready-to-drink (RTD) beverages and the trend of dry January.

Zak Koga, the Vice-President of the Wisconsin Brewers Guild and owner of Carbon 4 brewing says despite these headwinds, there’s also opportunities for growth with the use of cannabis.

He says, “One significant trend on the horizon is the continued growth of the cannabis industry. Cannabis-infused beverages are becoming more prevalent. We’re cautiously exploring this space, but I believe it will play a significant role in shaping beverage choices moving forward.”

The craft beer industry faced some headwinds in 2023 due to inflation. While the situation has somewhat stabilized, prices remain higher. The biggest headwinds ahead for 2024 are shifts in consumer habits with many choosing ready-to-drink (RTD) beverages and the trend of dry January.
Zak Koga, the Vice-President of the Wisconsin Brewers Guild and owner of Carbon 4 brewing says despite these headwinds, there’s also opportunities for growth with the use of cannabis.
He says, “One significant trend on the horizon is the continued growth of the cannabis industry. Cannabis-infused beverages are becoming more prevalent. We’re cautiously exploring this space, but I believe it will play a significant role in shaping beverage choices moving forward.”

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

Join Pam Jahnke for the latest farm news. Heard daily on WOZN 96.7 FM and 1670 AM in Madison Wisconsin from 5-6am. Also heard on affiliate stations all over Wisconsin.

MID-WEST FARM REPORT - MADISON

Daily audio and podcasts from the Mid-West Farm Report Madison!

Daily audio and podcasts from the Mid-West Farm Report Madison!

Advertisement