Names can be deceptive when it comes to charitable organizations.  What you think they do, they may not.  Kiley Allan finds out about what to look for from Hannah Thompson-Weeman, President and CEO of Animal Agriculture Alliance.  She says that animal rights extremist groups that oppose raising animals for food are seeing financial growth.  The money they're bringing in is reaching $865 million.  That is almost a 10% increase in one year.  Funding comes from consumers lured in by sad animal commercials, as well as powerful private foundations.  She says to responsibly donate - give directly to your animal shelter to make sure your gift is properly used.

Wisconsin weather conditions are going to start to change this evening.  Stu Muck says some will see snow, others a mix of freezing precipitation.

It's the final wrap up with Helena Agri.  Steve Bailie, branch manager for the Monroe location of Helena Agri talks with Pam Jahnke about the information generated from the harvest and how they're using it to make wise investments on inputs for 2026.  Paid for by Helena Agri.

UW-Madison Extension is creating a new 3-day short course for people interested in beekeeping.  Pam Jahnke reports that the course will be Feb. 13-15 and cover everything from hive health to marketing of products.  She also highlights a new report out from Dairy Farmers of Wisconsin that sharpens our vision of what consumers will be looking for in 2026.  The research was conducted in cooperation with the Center for Dairy Research and shows the following cheese related trends.  Consumers are looking for:
    #1 - Sustainability
    #2 - Health
    #3 - Texture
    #4 - Protein    #5 - Authenticitywisconsindairy.org/cheesetrends

It's a part of almost every day's activities.  Buying something online.  Even the most savvy shopper needs to exercise caution when it comes to those purchases. Michelle Reinen, Administrator of the Division of Trade and Consumer Protection tells him that in 2024 the FTC received over 380,000 fraud reports and Wisconsin had 5,000 of those shoppers.  DATCP says that online shopping is the #1 source of consumer fraud complaints.  Consumers should verify if a website or platform is safe by looking for "HTTPS" and a padlock icon.