Today's guest is Rebecca Lieb.  She is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Questions we answer in this episode:
How has social media shifted the marketing landscape?
How do business owners prioritize where they need to be online?
What role does content marketing play?

Learn more about Rebecca on her website.

Connect with her on Linkedin

Today's guest is Rebecca Lieb.&nbsp; She is a strategic advisor, research analyst, keynote&nbsp;<a href="https://rebeccalieb.com/speaking">speaker</a>, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestl&eacute;, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
Questions we answer in this episode:
<ol>
<li>How has social media shifted the marketing landscape?</li>
<li>How do business owners prioritize where they need to be online?</li>
<li>What role does content marketing play?</li>
</ol>
Learn more about Rebecca on <a href="https://rebeccalieb.com/">her website.</a>
Connect with her on <a href="https://www.linkedin.com/in/rebeccalieb/">Linkedin</a>

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

Goals for the Podcast
<ul>
<li aria-level="1">To create a structured strategy map for you to follow that is evergreen.&nbsp;&nbsp;</li>
<li aria-level="1">To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.</li>
<li aria-level="1">To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.</li>
</ul>
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners.&nbsp; Many times the larger podcasts aren&rsquo;t designed for you, the little guy.&nbsp; I believe I can change the world by helping one business at a time.&nbsp; That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide.&nbsp; Do the work.&nbsp; It&rsquo;s simple, but it won&rsquo;t be easy.&nbsp; Ask for help when you get stuck or frustrated.

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