Today’s guest is Stephen Semple.  He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada.  He has worked in the marketing industry for over 30 years.  The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising.  He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.

Questions we'll answer in this episode:
Why is it so hard to focus?
What are the pitfalls if people ignore this advice?
How do people discover their ideal client?
Where do business owners get stuck?
How do we define an ideal client?

https://empirebuildersprogram.com/

Connect with Stephen on LinkedIn

Today&rsquo;s guest is Stephen Semple.&nbsp; He&rsquo;s the Creator &amp; Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada.&nbsp; He has worked in the marketing industry for over 30 years.&nbsp; The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising.&nbsp; He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.
Questions we'll answer in this episode:
<ol>
<li aria-level="3">Why is it so hard to focus?</li>
<li aria-level="3">What are the pitfalls if people ignore this advice?</li>
<li aria-level="3">How do people discover their ideal client?</li>
<li aria-level="3">Where do business owners get stuck?</li>
<li aria-level="3">How do we define an ideal client?</li>
</ol>
<a href="https://empirebuildersprogram.com/">https://empirebuildersprogram.com/</a>
Connect with Stephen on <a href="https://www.linkedin.com/in/stephensemple/">LinkedIn</a>

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

Goals for the Podcast
<ul>
<li aria-level="1">To create a structured strategy map for you to follow that is evergreen.&nbsp;&nbsp;</li>
<li aria-level="1">To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.</li>
<li aria-level="1">To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.</li>
</ul>
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners.&nbsp; Many times the larger podcasts aren&rsquo;t designed for you, the little guy.&nbsp; I believe I can change the world by helping one business at a time.&nbsp; That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide.&nbsp; Do the work.&nbsp; It&rsquo;s simple, but it won&rsquo;t be easy.&nbsp; Ask for help when you get stuck or frustrated.

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