Today’s guest is Don Stanley.  He is an internationally-recognized speaker and award-winning educator. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops.

Questions we will answer in this episode:
How do you use content to set the expectations of your customers?
How can we use content to ethically build trust?
When is it okay to send people to your competitors?  And Why?
What is the one blog post a swimming pool company used to generate millions of sales?

Connect with Dan on his company website 3Rhino Media

Follow him on LinkedIn

 

Today&rsquo;s guest is Don Stanley.&nbsp; He is an internationally-recognized speaker and <a href="http://lsc.wisc.edu/faculty/don-stanley/">award-winning educator</a>. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops.
Questions we will answer in this episode:
<ol>
<li>How do you use content to set the expectations of your customers?</li>
<li>How can we use content to ethically build trust?</li>
<li>When is it okay to send people to your competitors?&nbsp; And Why?</li>
<li>What is the one blog post a swimming pool company used to generate millions of sales?</li>
</ol>
Connect with Dan on his company website <a href="http://www.3rhinomedia.com/">3Rhino Media</a>
Follow him on <a href="https://www.linkedin.com/in/donstanley1294/">LinkedIn</a>
&nbsp;

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

Goals for the Podcast
<ul>
<li aria-level="1">To create a structured strategy map for you to follow that is evergreen.&nbsp;&nbsp;</li>
<li aria-level="1">To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.</li>
<li aria-level="1">To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.</li>
</ul>
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners.&nbsp; Many times the larger podcasts aren&rsquo;t designed for you, the little guy.&nbsp; I believe I can change the world by helping one business at a time.&nbsp; That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide.&nbsp; Do the work.&nbsp; It&rsquo;s simple, but it won&rsquo;t be easy.&nbsp; Ask for help when you get stuck or frustrated.

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