Today's guest is Johnny Molson.  He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.  

He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic.

Questions we'll answer in this podcast:
What is the difference between differentiation and distinction?
What is the easiest point to start to start differentiating your business?
How do you go from a "A" to a "The" in your business category?
Why is differentiating a business so hard?
Is creating an offer that differentiates your business important?

Learn more about Johnny on his website or follow him on LinkedIn.

 

Today's guest is Johnny Molson.&nbsp; He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.&nbsp;&nbsp;
He is the host of the <a href="https://molsonpartners.com/podcast/">Marketing Musings Podcas</a>t and the author of <a href="https://www.amazon.com/Campaign-Matic-Small-Businesses-Campaigns/dp/1732125201">Campaign-O-Matic</a>.
Questions we'll answer in this podcast:
<ol>
<li>What is the difference between differentiation and distinction?</li>
<li>What is the easiest point to start to start differentiating your business?</li>
<li>How do you go from a "A" to a "The" in your business category?</li>
<li>Why is differentiating a business so hard?</li>
<li>Is creating an offer that differentiates your business important?</li>
</ol>
Learn more about Johnny on his <a href="https://molsonpartners.com/podcast/">website </a>or follow him on <a href="https://www.linkedin.com/in/johnnymolson/">LinkedIn</a>.
&nbsp;

Goals for the Podcast
To create a structured strategy map for you to follow that is evergreen.  
To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.

Why this podcast?

I was frustrated looking to find a podcast that answered the questions of local business owners.  Many times the larger podcasts aren’t designed for you, the little guy.  I believe I can change the world by helping one business at a time.  That is why this podcast exists.

How can you get the most out of your time listening to the podcast?

Download the action guide.  Do the work.  It’s simple, but it won’t be easy.  Ask for help when you get stuck or frustrated.

Goals for the Podcast
<ul>
<li aria-level="1">To create a structured strategy map for you to follow that is evergreen.&nbsp;&nbsp;</li>
<li aria-level="1">To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.</li>
<li aria-level="1">To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.</li>
</ul>
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners.&nbsp; Many times the larger podcasts aren&rsquo;t designed for you, the little guy.&nbsp; I believe I can change the world by helping one business at a time.&nbsp; That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide.&nbsp; Do the work.&nbsp; It&rsquo;s simple, but it won&rsquo;t be easy.&nbsp; Ask for help when you get stuck or frustrated.

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