Content piracy remains a growing global concern, with significant implications for the African entertainment industry and beyond. Coming up shortly is the Partners Against Piracy panel discussion (from 11:00 to 12:00 at CTICC 2) which aims to focus on the ongoing battle against content piracy, its impact on the African entertainment industry, and the collaborative efforts needed to combat this issue.So how do we change the perception of piracy? Chola Makgamathe is the Chairperson of the Copyright Coalition of South Africa and joins us now.