Crime remains a pressing issue for many South Africans and with constant exposure to news and social media, fear can deeply influence purchasing decisions.
Many homeowners find themselves investing heavily in alarm systems, security cameras and fortified locks to regain a sense of control and safety. But how many of these decisions are grounded in actual risk and how may are driven by a psychological need to feel safe?
Amanda Letlape, Head of operations: PPS Short term Insurance joins us for a short chat on how fear and perceptions of risk influence the security measures & home insurance we choose.