With over a billion transactions each year, the country’s e-commerce industry is experiencing rapid growth and is projected to account for 10% of national retail sales by the end of 2025. As more local retailers establish an online presence and global players enter the market, competition is intensifying. To capture a share of the 11.7 million e-commerce users expected to transact this year, South Africa’s e-tailers must consistently innovate and introduce fresh products to stay ahead of evolving consumer demands.Elzaan Erasmus, Division Manager at OneDayOnly